Our friends at Summer Social are hard at work putting the ‘umph’ into ‘triumphant return’. The U.K.’s premier trade hydro fiesta (event, not car) has throbbed into life, slipped into gear, manoeuvred carefully onto the itinerary carriageway, and is now sweeping inexorably towards the start line. Lights go out August 7th at which point a weekend of full-throttle, rip-roaring, trade-unifying bonhomie gets underway. Will you be there?
All members of the hydro/horticultural trade are welcome to apply for Guest Booking which is opening soon. Exhibitor booking has been underway since mid-April and is filling up fast. That’s all well and good but wouldn’t past visitors like to know what’s in store at the new-look event? Newcomers, why are we so buzzed-up about this apex of sights, sounds, and sensations? Find out more! Dip your toes via our prose!
Summer Social sidesteps the style-shacking, creativity-cramping, thrill-thwarting hassle of a typical corporate location. Enormodrome? No way Jose! Instead, an idyllic, intimate, rural location is transformed with vast sponsor tipis, an ents stage, over fifty covered exhibitor booths, a hospitality complex, an accommodation village, caterers, games and attractions springing up for an exciting, entertaining and exclusively trade-attended event.
The only guests are sponsors, exhibitors, hydroponic retailers, horticultural professionals and commercial customers. The purpose? To do relaxed, friendly business, to chat, to exchange ideas, to exhibit, to make breakthrough commercial agreements and to entertain. All of this is free to attend for registered exhibitors and guests. To miss it would be folly.
Rolling with the punches of 2020 and an enforced hiatus, Summer Social have refined and expanded further than ever for the 2021 instalment. Changes on the ground have ushered in a huge single Pavilion, bigger greenhouses featuring stunning technical innovations and, and, and a whole field designated exclusively for what we shall elusively describe as “attractions”.
Numero uno impressario par excellence, James of @millspaysthebillsuk is preparing to strike up the band once again with a selection of live entertainment so good that you’d pay to see it, if you could, but you can’t, because it’s free, so lap it up!
Grade A industry brands are strutting in as Platinum Sponsors – a development which has marvellous implications for all visitors. The standard of the Platinum Sponsors pageantry and hospitality – with each sponsor hosting their own extensive Tipi – is an exponentially electrifying development for every instalment of the Social. Ballyhoo regarding their attractions for 2021 will appear on Summer Social’s insta feed – follow that.
If you like the idea of a free massage from AutoPot but don’t fancy a rub down from Dave, Dozza, and/or Jono you’re in luck! We’ll be laying on professionals from Om Mandala Spirit to ease you into the weekend, or to provide a relaxing, reflective, respite from having such a damn good time. Revived in spirit why not take some vegetal communion in the green bosom of nature? Visit the Social greenhouses for horticultural enlightenment – both spiritual and technical. Amongst these vast verdant AutoPot arenas of renowned quality you will find a very special tech zone devoted to our newest innovations into growing – unmissable!